A Brief History of Turf Equipment & Irrigation, Inc.
Turf Equipment Company was organized as a wholly owned subsidiary of Salt Lake Hardware, a regional hardware wholesale company based in Salt Lake City in 1961. The original staff consisted of a sales manager, credit and payables manager, parts manager, and mechanic. Howard W. Price served as president of both Salt Lake Hardware and the subsidiary.
In the early 1970’s, Mr. Price left Salt Lake Hardware and moved his offices to Turf Equipment Company. He served as President and CEO until 1977 when Dean Williams, a department store executive, purchased the business.
In 1986 the company was purchased by a group of local executives including Dean’s son Tom Williams, Lorin Pugh, Warren Pugh, and Brice Sorenson. The business growth meant a need for a larger facility so in 1990 Turf Equipment Company moved from 2006 W. 1500 S. in Salt Lake City to 8169 South State in Midvale, and at the same time changed the name to Turf Equipment & Irrigation, Inc. headlining the added focus in the Golf, Commercial, and Residential Irrigation markets. Turf’s territory, is all of Utah, most of Idaho (not the panhandle), Western Wyoming, South Eastern Oregon, and most of Nevada (not the Vegas or Reno markets).
During 2004 Brice Sorenson and Tyler Sorenson purchased the shares of the Pugh family, and began to reinforce these basic principles, which had been part of Turf’s success:
• Distributing Quality Products (ranked number 1 or 2 in the industry)
• Customer Satisfaction (measured by in-house and independent surveys)
• Product Support (trained and certified staff)
The late 2000’s brought record growth, Residential/Landscape Contractor territory expansion into Las Vegas and Arizona, challenges associated with the financial crisis, and another ownership buyout, making Tyler Sorenson the sole owner as President and CEO.
In 2011, with land values down and favorable labor and material costs, Turf began construction on a new facility located at 1630 South Gladiola in Salt Lake City. The new building, coordinated by Tom Stuart Construction, was completed in May of 2012, beginning this new chapter.
Although Toro remains our number one product line we take pride in representing other quality products to supply customers with almost anything it takes to maintain their landscape and turf needs, including products from companies such as Watertonics, Otterbine, Harco, Lasco, Regency Wire, Standard Golf, and Par Aide.
Turf Equipment & Irrigation Inc.'s mission is to provide retailers and commercial operations in the western United States with the highest quality products and services for all grounds management needs.
Create loyal customers.
Be the preferred supplier for all products and services we provide.
Our Core Values
- Ethics and honesty
- Expect to win
- Eliminate customer pain
- Love an idea for ten minutes
- Be the solution